Around the Net
Adidas Boss Unveils Plan To Turn Around Reebok
- The Drum, Friday, November 4, 2016 6:14 AM
Adidas boss Kasper Rorsted has announced plans to reshape the company’s struggling Reebok fitness brand amidst calls from investors to sell it off. Rorsted, who took over as the new chief executive last month, said that reshaping Reebok would cost around €30m and will involve 650 staff moving to a new location in Boston as well as cutting 150 jobs and accelerating store closures.
