• by Jess Nelson , November 14, 2016

BriteVerify announced a new integration with Campaign Monitor on Monday to improve email deliverability.

BriteVerify is an email authentication company that provides verification solutions to improve data quality, deliverability and email marketing return on investment.

The integration will provide Campaign Monitor’s customers with a real-time email list hygiene tool that verifies email addresses are accurate and up-to-date. Campaign Monitor is a popular email marketing solution with over 2 million customers, including Disney, Birchbox and BuzzFeed.

BriteVerify’s email verification technology has been integrated with Campaign Monitor’s API, allowing Campaign Monitor customers to verify the accuracy of their email lists with a click of a button. In addition, the integration also acts as a new channel for marketers to migrate their lists from other platforms for a more holistic, single-source-of-truth email list.

"We are very excited to offer Campaign Monitor customers the option to manage the deliverability and data quality of their email marketing campaigns with BriteVerify,” states James McLachlan, partner at BriteVerify. “We have long admired Campaign Monitor as a company and could not be happier to be working with them."

There can be critical repercussions for email lists with poor data quality, including higher bounce rates, spam blacklisting and plummeting sender scores. Since BriteVerify’s technology helps improve email list data quality, it also helps protect Campaign Monitor marketers from having their email marketing deliverability and ROI be affected by bounce rates and blacklists.