• by Joe Mandese  @mp_joemandese, November 17, 2016

Asked by moderator Suzanne Corriell what “jazzes” her about programmatic, IMM Executive Creative Director Corien de Jong said, it’s all about the eyeballs.

“The programmatic solution has given our creative a lot of eyeballs and those eyeballs are very targeted,” she explained, adding. “Andt that is one of the most jazzy things about programmatic.”

The rest of the panel said they were equally jazzed about the efficiency programmatic provides in terms of reaching consumers.

Red Door Interactive Display and Social Paid Media Manager Emily Spears said the bounty of new programmatic “partners” has put her in a position to “test all those out and find new ways for our clients to meet their goals.”