Around the Net
Polling Can Double Email Engagement Rates
- Business2Community.com, Friday, November 25, 2016 10:18 AM
Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. While there’s no magic email tactic for engagement, gamification – like live polling – comes pretty darn close. Live polling is a powerful way to get your subscriber’s attention and drive real results. According to M2 Research, it can lead to a 100-150% lift in engagement.
