• by Tobi Elkin  @tobielkin, December 8, 2016

Seeking to address publisher pain points within header bidding, programmatic ad platform PulsePoint on Thursday launched a  monetization tool called Vision. The company said Vision offers publishers better insight into and control over ad inventory, the ability to monetize multiple creative formats simultaneously, manage revenue strategy at the site, section, and page level, and provides access to analytics insights across the entire bid landscape.

PulsePoint said its new tool solves the issue of publishers needing to work across multiple sources in order to get a real sense of their business performance. Vision offers a unified dashboard that shows publishers synthesized data from multiple sources simultaneously to offer consistent measurement across all partners. The goal is to enable publishers to clearly see what’s working or not working and to make changes in real time.

“Vision gives publishers the singular lens they need to make programmatic work harder for them. We’ve unified tools and practices from programmatic to bring publishers a results-oriented, customized platform that simplifies the process and surpasses traditional capabilities available in the marketplace,” stated Darline Jean, chief operating officer at PulsePoint.  

PulsePoint said it saw double-digit growth in 2016 and revenue of more than $100 million. The company attributes the majority of the growth to header bidding, video, partnerships with publishers and brands, and the launch of a health-specific product.