• by Ross Fadner , December 13, 2016

The idea of one to one messaging at scale is considered the Holy Grail for marketers. As Dave Schoonover, Senior Head of Digital, Social, CRM & .com, Kia Motors America, Inc., said in his opening Keynote address at the Search Insider Summit in Deer Valley, Utah, last week, chatbots represent the greatest opportunity for marketers to realize this goal. 

Find the rest of this session, and more, at our Search Insider Summit Agenda page.