• by Steve McClellan  @mp_mcclellan, January 4, 2017

Havas New York has just expanded its C-suite with the appointment of Jon Dupuis as the agency’s first chief performance marketing officer.

As part of the senior leadership team, Dupuis has also been named a managing director at the agency. He joins Havas from Publicis Groupe’s DigitasLBi, where he served as EVP, marketing, leading the agency’s American Express business in North America, across brand, acquisition and loyalty.  

Dupuis is tasked with scaling and optimizing the agency’s expanding performance marketing offering for clients within the New York group. The shops within that group include Havas Creative, Havas Media and digital and customer experience agency Helia.

The group also includes Cognitive -- which was launched formally earlier this year in partnership with IBM to leverage IBM’s Watson technology to assist in creating artificial intelligence and other applications to help with development of tailored marketing campaigns for clients.  

Dupuis will report to Laura Maness, CEO Havas New York, who said he is “a hybrid marketer with a deep understanding of creative, digital, data and media, and a proven track record for leading marketers through transformative growth and organizational change. His strengths are a great match for Havas, as we continue to break new ground in creativity using the tools of modern marketing.” 

During his seven years at DigitasLBi, Dupuis is credited with helping to develop some of American Express’ most notable digital-led platforms, including Small Business Saturday, Unstaged and Passion Project.

Dupuis also started a DigitasLBi relationship with Under Armour, helping the agency add Performance Media AOR duties under his leadership.  

Earlier, Dupuis was co-founder of creative independent NYCA, an agency he helped grow from two people to a shop of 65 employees across 12 global accounts.