'Parking Is Not An Art,' Says Nissan

TBWA\G1 created a European outdoor campaign for Nissan called "Parking Is Not An Art." This is true, but we shouldn't become so dependent on technology we can't back out of a parking space without assistance.

The creative is meant to resemble brushwork on a canvas. It is actually paint scraped on parking garage walls when a car has been unable to maneuver properly.

With Nissan's Around View Monitor technology, you might not risk leaving your own Pollock at your local parking lot. The technology uses four cameras to give the driver a view of her car in its surroundings. See the ads here, here and here.

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