• by Amy Corr  @MediaPostOTL, February 1, 2017

"Hero's Journey" is a 60-second spot, running in the third quarter, starring Melissa McCarthy as an eco do-gooder. She wants to save everything. And when she gets a call, McCarthy and her Niro come running.

Set to Bonnie Tyler's "Holding Out For A Hero," McCarthy's first save is whales, although a breaching one propels her into the boat she just left. She is also a tree-hugger, until the tree she's holding is chopped down. Next come the ice caps and rhinos. The ice cap splits in two and the rhino doesn't look like he needs saving.

"It's hard to be an eco-warrior, but it's easy to drive like one," closes the ad, created by David&Goliath.