• by Amy Corr , February 1, 2017

KFC is running a Super Bowl ad during the fourth quarter that pits two celebrity colonels against one another. In one corner, there's the Georgia Gold Colonel, played by Billy Zane; in another, the Kentucky Buckets Colonel, played by Rob Riggle.

The 15-second ad plays off the strategy that KFC cannot have two colonels at the same time. The competitive juices start flowing. Zane introduces his Georgia Gold-flavored chicken while Riggle interrupts, looking to play football. Riggle tries to tackle Zane, but he's gold-plated, so Riggle goes down hard.

Teaser ads, longer than the actual big game ad, show a never-ending game of rock, paper, scissors; an unfair arm wrestling match; and awkward silence between the two Colonels. Wieden + Kennedy created the campaign.