King's Hawaiian Launches First Super Bowl Ad
- by Amy Corr @MediaPostOTL, February 1, 2017
King's Hawaiian is making its Super Bowl ad
debut in the fourth quarter with "False Cabinet." Created by the Levit Agency, the ad plays off the popularity of the
brand's rolls. Once you open a bag of them, they're gone. So someone comes up with a quasi-smart way to have a stash of rolls at the ready: a false cabinet behind a normal kitchen cabinet. The only hiccup in this solution is, the rolls fall inside a grandfather clock in another room and this hiding space has been discovered by the young son. The spot ends by debuting a new product line of barbecue sauce launching in the spring.
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