• by Amy Corr  @MediaPostOTL, February 2, 2017

GoDaddy's Super Bowl ad, "Good Morning," is a love letter to the Internet, full of Easter eggs and free of raunchy gags.

The ad promotes GoCentral, GoDaddy's new service that combines a mobile-optimized website builder with a set of marketing and e-commerce tools to help people get their ideas noticed online. And you don't have to be a tech genius to use it and build your own website.

The ad introduces a character who personifies the Internet. There are so many hidden homages to the Web throughout, like a nod to the ice bucket challenge, the old-school sound of dial-up Internet, AOL's "You've Got Mail," a sneezing panda, a famous Rick Astley tune, cats on Roombas and that dress whose color is still argued about to this day.

Internet guy sees a couple pruning shrubs into funky shapes, which leads them to build their topiary business online. Bullish created the campaign.