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Birchbox CEO Pins Success On Cold Emailing

  •, Sunday, February 12, 2017 2:52 PM

Birchbox, a firm that distributes sample-size beauty products to one million subscribers per month, got off the ground by sending cold emails to manufacturers, saysCEO Katia Beauchamp. Her advice: Start with a compelling subject line, and make sure your message is short enough to read. 

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