CBS’ “59th Grammy Awards” posted
steady increases in overall viewers and advertising revenue.
The big music award show gained 4% to 26.05 million, up from 24.93 million in 2016, among Nielsen total average viewers. Key
demographic viewer groups were also higher -- up 1% in adults 18-49 to a 7.8 rating; 3% better in adults 18-34 to a 6.6 rating; and flat in adults 25-54 to a 9.0 rating.
CBS says its digital
subscription video-on-demand live streaming service platform, CBS All Access, broke a new record for daily sign-ups. Total time spent up among all its digital outlets gains 94% over last year’s
Grammy show.
National TV advertising revenue also gained -- 11% to $78.1 million, according to estimates from iSpot.tv. A year ago, advertisers were estimated to have spent $70.2
million.
Some 59 brands airing 89 spots this year. Target was the big spender this year -- $8.4 million; Lincoln Motor, $5.8 million; Walt Disney Pictures, $3.1 million; adidas, $3.1 million;
and MasterCard, 3.1 million.
Nielsen says “The 59th Annual Grammy Awards” topped 27,600,000 total interactions -- 20.2 million for Facebook and 7.4 million for Twitter.
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