- Campaign, Wednesday, February 15, 2017 11:02 AM
BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in the sector in recent years. The telecoms giant launched a review of its direct
marketing accounts for BT and EE in August. WPP's Wunderman was chosen after a shootout with Omnicom's Proximity London in November.
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