Here's an interesting campaign from
BETC
London for
C&G baby club. The brand released what its calls the first song scientifically tested to make babies happy.
"‘The Happy Song" was created by child
and music psychologists Caspar Addyman and Lauren Stewart, along with musician Imogen Heap. The song encourages happiness and laughter for babies aged 6-24 months. One thousand British parents helped
C&G baby club create the song.
The two-minute song is available on Spotify and SoundCloud and features catchy lyrics and noises kids love -- think
animal sounds, sneezing and laughter.
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