• by Philip Rosenstein , February 15, 2017

BHD, a Vietnamese broadcast and digital video company, has tapped SpotX to power the monetization of its content on a global scale.

Through its partnership with SpotX, BHD advertisers will have the opportunity to buy inventory across BHD’s portfolio both programmatically and through automated direct buys. BHD will sell inventory on desktop, mobile, set-top boxes and CTV. Further, BHD will be able to manage content placed across third-party sites.

“Programmatic will help us scale our operation significantly in the rapidly developing Vietnamese market as well as across global opportunities,” stated a BHD spokesperson. “Vietnam is quickly becoming one of the highest video-consuming countries in the Asia region. We will deploy advanced ad-serving techniques and programmatic enablement to decrease latency and maximize yield across the country’s rapidly growing online video audience.”

BHD’s activities include production, cinema exhibition, paid TV channels and video-on-demand services.