• by Steve McClellan  @mp_mcclellan, February 17, 2017

Interpublic agency Campbell Ewald has been selected by Clyde May’s Whiskey to execute a branding and digital assignment, following a competitive review.

The ad agency’s scope of work for Clyde May’s, includes branding and strategy development, social media strategy, planning and content; and website development.

“When we began our search for an agency, we knew we wanted a partner that could scale alongside the Clyde May’s brand,” stated Roy Danis, President and CEO of Clyde May’s. “Campbell Ewald not only excels in digital and social arenas, but also has the expertise to be our strategic partner as we manage our growing marketing needs.”

Campbell Ewald’s work for Clyde May’s debuted in February’s Sports Illustrated Swimsuit Issue.

“To us, a swimsuit model frolicking in sunshine isn’t nearly as intriguing as a bourbon that got its start in the moonshine,” the ad states.