The independently-owned agency will take responsibility for five brands including skin care brand Dermalex, Perrigo's flagship pain brand Solpadeine and Galpharm. A small roster of agencies look after different brand portfolios.
First up, Hometown will re-launch Dermalex in the UK with an integrated campaign to include TV, print and digital components. First work will debut March 17.
Founded in 1887 as a packager of generic home remedies, Perrigo has grown to become the world's largest manufacturer of OTC products and supplier of infant formulas for the store brand market.
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