• by Tobi Elkin  @tobielkin, March 7, 2017

Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product management, a newly created position. Vaidyanathan is tasked with leading product strategy and development for media and data, among other arenas. She will report to Tapad CEO and Founder Are Traasdahl.

Tapad said the new role will help it focus on product development strategy as the company expands globally.

During the course of her career, Vaidyanathan has led several product teams. Most recently, she was SVP of product at Medialets. She’s also held product leadership positions at AppNexus, Vibrant Media, and McAfee.