• by Tobi Elkin  @tobielkin, March 7, 2017

Real-time data provider Neustar on Tuesday named media and marketing vet Julie Fleischer VP of product marketing for product solutions. Fleischer will be responsible for the firm’s go-to-market strategy, positioning, messaging, and execution of its Marketing Solutions portfolio.

She will report to Steven Wolfe Pereira, chief marketing and communications officer.

Fleischer has worked in the media and marketing sectors for more than 20 years. She joins Neustar from Omnicom’s OMD, where she led the consumer package goods and retail business verticals as managing director.

Prior to OMD, Fleischer spent six years at Kraft Foods as senior director for data, content, and media. While at Kraft, Fleischer became known as an evangelist for data accountability and the relationship between data, content, and technology.