Around the Net
O2 Is First UK Brand To Measure Facebook's Effectiveness
- NetImperative, Friday, March 17, 2017 6:18 AM
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas. Results found converter rates improved by between 16% and 123% when Facebook Custom Audience ad placements were used in combination with other digital channels. O2 also saw a 52% improvement in cost efficiency for new customer acquisition.
