• by Larissa Faw , March 21, 2017

WPP is moving Manir Fadel from J. Walter Thompson to sister agency Red Fuse as its new executive creative director across EMEA. Red Fuse is WPP's full-service integrated agency set up in 2012 to serve all of Colgate-Palmolive's brands worldwide.

In his new role, Fadel will oversee all of WPP's creative output for Colgate-Palmolive across Europe, Eurasia, Middle East, and Africa, a region that covers more than 130 countries and two billion people.

Based in Red Fuse's regional headquarters in Paris, Fadel will report to Jason Oke, regional managing director EMEA and will join Red Fuse EMEA's management team. He will also join WPP's Y&R EMEA Creative Council, which is led by Y&R's regional CCO Jaime Mandelbaum.

Fadel is an veteran of consumer products brands, having previously served as global ECD for Unilever's Sunsilk brand. Originally from Brazil, he spent 11 years at Brazilian creative agency Lew'Lara\TBWA, where he ultimately became CCO and partner. Fadel began his career as a copywriter with stints at DM9DDB and Ogilvy in Sao Paolo.

"Manir is a progressive, world-class creative leader with exceptional experience and is the perfect match for the open, collaborative culture at Red Fuse," stated Oke. "He will be a key asset as we evolve and grow in line with our clients' needs."