• by Jack Loechner , Staff Writer @mp_research, July 30, 2002

Internet News Captures a Slightly Older Audience

Based on audience measurement, by AC Nielsen, of more than 50,000 U.S. panelists who have home Internet access, the audience data for Multi-Category Commerce sites and for News and Information sites is presented here. Females continue to lead the shopping sites, while an even split is seen for the week of July 14th in viewing the News and Information sites.

Top 10 Multi-category Commerce Sites
	Unique Audience (000)	Active Reach (%)
eBay	9,266	11.9
Amazon	7,139	9.17
Yahoo! Shopping	4,914	6.31
MSN Eshop	2,030	2.61
coolsavings.com	1,369	1.76
DealTime	1,085	1.39
Half.com	1,063	1.36
Wal-Mart Stores	922	1.18
Target	832	1.07
CustomOffers.com	725	0.93
Demographics for Multi-category Commerce Category
	Composition (%)
MALE	48.4
FEMALE	51.6
AGE
2 - 11	2.3
12 - 17	10.5
18 - 24	8.3
25 - 34	21.3
35 - 49	31.8
45+	36.3
55+	16.7
65+	5.9
Top 10 News & Information Sites
	Unique Audience (000)	Active Reach (%)
About Network	4,537	5.83
WeatherBug.com	4,134	5.31
CNN	3,899	5.01
Weather Channel	3,284	4.22
MSNBC	3,112	4.00
Yahoo! News	2,941	3.78
New York Times Company	1,964	2.52
Time Inc	1,897	2.44
ABC News	1,412	1.81
Superpages.com	1,259	1.62
Demographics for News & Information Category
	Composition (%)
MALE	50.0
FEMALE	50.0
AGE
2 - 11	2.3
12 - 17	9.4
18 - 24	8.1
25 - 34	18.8
35 - 49	32.9
45+	39.3
55+	19.2
65+	7.5

Source: Nielsen//NetRatings Audience Measurement Data
Week ending July 14, 2002 - US, Home