Commentary

Telecom and Travel Sites

With travel planning soaring on the Internet, here's the top sites as measured by Nielsen//NetRatings for the last week in July. And, Hotmail and Passport are close to even in the Telecom/Internet Service Site scores.

Top 10 Telecom/Internet Services Sites
Unique Audience (000)Active Reach (%)
MSN Hotmail14,49118.7
Microsoft Passport13,97618.04
Yahoo! Mail11,63415.01
Yahoo! Companion7,94610.25
Yahoo! Messenger5,2576.79
EarthLink3,3454.32
Yahoo! Chat3,2404.18
Yahoo! Address Book3,0893.99
webhancer.com1,6172.09
Time Warner Cable1,5912.05
Demographics for Telecom/Internet Services Category
Composition (%)
MALE47.6
FEMALE52.4
AGE
2 - 113.3
12 - 1713.3
18 - 2410.3
25 - 3418.5
35 - 4930.9
45+33.7
55+14.7
65+5.1
Top 10 Travel Sites
 Unique Audience (000)Active Reach (%)
MapQuest3,4504.45
Expedia2,1572.78
Yahoo! Maps2,1162.73
Orbitz.com1,6592.14
Travelocity1,6522.13
Southwest Airlines1,0671.38
Hotels.com7861.01
AOL Travel6670.86
Yahoo! Travel6300.81
hotwire.com6180.8
Demographics for Travel Category
Composition (%)
MALE45.7
FEMALE54.3
AGE
2 - 111.2
12 - 175.6
18 - 246.8
25 - 3421.7
35 - 4934.0
45+42.4
55+18.8
65+6.4

Nielsen//NetRatings
Audience Measurement Data
Week ending July 28, 2002
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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.