• by Amy Corr , May 24, 2017

To celebrate its 80th anniversary, Sheraton Hotels & Resorts launched "Go Beyond," highlighting how far Sheraton associates will go for its customers.

The debut ad features a fully clothed man diving into a body of water. His glasses come off, he collects his bearings and dives for something sinking. He's a Sheraton associate and he just rescued a young girl's stuffed animal. He is rewarded when the girl throws her bunny in the pool again. He's a hero who doesn't wear a cape.

Side note: how about asking someone already in the pool to grab the bunny?

Venables Bell & Partners created the campaign.