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Automakers Designing For Increasingly Complicated User Experience
- Ward's Automotive, Friday, October 6, 2017 8 AM
Designing for the user experience is a still-emerging concept automakers continue to wrestle with — and it appears it’s only going to get tougher, according to panelists discussing the future of UX design at the 2017 WardsAuto User Experience Conference. Social and immersive experiences will play a role. Millennials, soon to be the largest car-buying population in the U.S., are motivated less by materialism.
