The Advertising Council and other partners have launched a series of PSAs designed to raise awareness of child hunger and motivate Americans to become involved in their communities. The PSAs -
"Hunger: A Choice No One Should Have To Make" - are part of a second phase of the campaign and are being released during the seasonal peak in child hunger. The PSAs are cosponsored by ConAgra Foods,
Feeding Children Better Foundation and America's Second Harvest. The PSAs were created by volunteer ad agency EURO RSCG Tatham Partners. The 30- and 60-second TV spots dramatize child hunger by
showing the difficult choices many low-income parents are forced to make between basic everyday expenses. The TV, radio , Internet and print PSAs have been localized for more than 100 markets and
carry a similar theme. The campaign was originally launched in June 2001.
