AH, the great names of theater: Shubert, O'Neill, Gershwin, Lunt and Fontanne, Sondheim, Nederlander, Snapple ... Snapple? Yes, another marketer is jumping on the branded-entertainment bandwagon that
has been careering along Broadway. The Snapple line of juices, teas and other beverages sold by a division of Cadbury Schweppes is becoming a sponsor of two theaters that are set to open by the end of
the month on Broadway south of 50th Street.
Read the whole story at The New York Times, June 6, 2005 »
