Washingtonpost.com will require users to provide information about themselves in order to have full access to the site. A short survey, designed to move the user quickly through the process, will
gather year of birth, gender and zip code from the site's 5 million monthly visitors. "Washingtonpost.com is committed to better understanding our audience so we can create a more powerful user and
advertiser experience," said washingtonpost.com CEO Christopher M. Schroeder. He said, "This fast and simple user survey will allow us to take an important step forward in our ability to interact with
our audience and target advertising. Knowing more about our audience will also allow us to continually improve the user experience, both by developing more products that meet their needs and
delivering more relevant advertising. And without question, a good user experience is an essential part of creating the best advertiser experience." The three-question survey does not ask for
personally-identifiable information, and can be completed in less than 30 seconds. Most users will only receive the survey one time, unless they do not have cookies enabled or they switch computers.
The data will allow washingtonpost.com to gain a greater understanding of its audience and deliver advertisements to segments of the site's audience based on age, gender or location.
