Career Searching Outpaces Education 2nd Week in August

by , Aug 27, 2002, 12:00 AM
  • Comment
  • Recommend
Subscribe to Research Brief

Tags

Career Searching Outpaces Education 2nd Week in August

According to Nielsen//NetRatings data for the week ending August 11th, career building and job searching are the predominant sites in these categories, with women more aggressive. Entertainment looks like sports and games, but the demographics are clouded!

Top 10 Education & Careers Sites
  Audience (000) Active Reach (%)
Monster.com 2,595 3.35
Yahoo! HotJobs 886 1.14
CareerBuilder 522 0.67
dictionary.com 411 0.53
umich.edu 317 0.41
University of Phoenix 280 0.36
Cornell University 273 0.35
University of Texas 255 0.33
k12.ca.us 248 0.32
University of IL, Urbana Champaign 231 0.3
Demographics for Education & Careers Category
  Composition (%)
MALE 45.4
FEMALE 54.6
AGE
2 - 111 1.5
12 - 17 10.0
18 - 24 10.9
25 - 34 22.6
35 - 49 32.7
45+ 32.3
55+ 12.6
65+ 3.8 1
(note: These demographics do no meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result.)
Top 10 Entertainment Sites, excluding Adult Sites
  Audience (000) Active Reach (%)
eUniverse 3,978 5.13
EA Online 3,533 4.56
ESPN 3,365 4.34
Windowsmedia 3,360 4.33
Yahoo! Games 2,698 3.48
Real.com 2,386 3.08
Yahoo! Sports 1,908 2.46
NFL Internet Network 1,774 2.29
MSN Zone.com 1,748 2.25
ABC News Digital 1,683 2.17
Demographics for Entertainment Category
Composition (%)
MALE 52.4
FEMALE 47.6
AGE
2 - 11 4.9
12 - 17 13.9
18 - 24 9.2
25 - 34 18.9
35 - 49 30.6
45+ 32.6
55+ 14.2
65+ 5.3
(note: Please note demographic data for the Entertainment category includes visitors to Adult sites.)Nielsen//NetRatings Audience Measurement Data Based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week ending August 11, 2002, US, Home

Be the first to comment on "Career Searching Outpaces Education 2nd Week in August "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Research Brief Articles

» Research Brief Archives