Career Searching Outpaces Education 2nd Week in August
According to Nielsen//NetRatings data for the week ending August 11th, career building and job searching are the predominant sites in these categories, with women more aggressive. Entertainment looks like sports and games, but the demographics are clouded!
| Top 10 Education & Careers Sites | ||
| Audience (000) | Active Reach (%) | |
| Monster.com | 2,595 | 3.35 |
| Yahoo! HotJobs | 886 | 1.14 |
| CareerBuilder | 522 | 0.67 |
| dictionary.com | 411 | 0.53 |
| umich.edu | 317 | 0.41 |
| University of Phoenix | 280 | 0.36 |
| Cornell University | 273 | 0.35 |
| University of Texas | 255 | 0.33 |
| k12.ca.us | 248 | 0.32 |
| University of IL, Urbana Champaign | 231 | 0.3 |
| Demographics for Education & Careers Category | ||
| Composition (%) | ||
| MALE | 45.4 | |
| FEMALE | 54.6 | |
| AGE | ||
| 2 - 111 | 1.5 | |
| 12 - 17 | 10.0 | |
| 18 - 24 | 10.9 | |
| 25 - 34 | 22.6 | |
| 35 - 49 | 32.7 | |
| 45+ | 32.3 | |
| 55+ | 12.6 | |
| 65+ | 3.8 1 | |
| (note: These demographics do no meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result.) | ||
| Top 10 Entertainment Sites, excluding Adult Sites | ||
| Audience (000) | Active Reach (%) | |
| eUniverse | 3,978 | 5.13 |
| EA Online | 3,533 | 4.56 |
| ESPN | 3,365 | 4.34 |
| Windowsmedia | 3,360 | 4.33 |
| Yahoo! Games | 2,698 | 3.48 |
| Real.com | 2,386 | 3.08 |
| Yahoo! Sports | 1,908 | 2.46 |
| NFL Internet Network | 1,774 | 2.29 |
| MSN Zone.com | 1,748 | 2.25 |
| ABC News Digital | 1,683 | 2.17 |
| Demographics for Entertainment Category | ||
| Composition (%) | ||
| MALE | 52.4 | |
| FEMALE | 47.6 | |
| AGE | ||
| 2 - 11 | 4.9 | |
| 12 - 17 | 13.9 | |
| 18 - 24 | 9.2 | |
| 25 - 34 | 18.9 | |
| 35 - 49 | 30.6 | |
| 45+ | 32.6 | |
| 55+ | 14.2 | |
| 65+ | 5.3 | |
Week ending August 11, 2002, US, Home
JACK LOECHNER
Center for Media Research
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