Career Searching Outpaces Education 2nd Week in August

Career Searching Outpaces Education 2nd Week in August

According to Nielsen//NetRatings data for the week ending August 11th, career building and job searching are the predominant sites in these categories, with women more aggressive. Entertainment looks like sports and games, but the demographics are clouded!

Top 10 Education & Careers Sites
 Audience (000)Active Reach (%)
Monster.com2,5953.35
Yahoo! HotJobs8861.14
CareerBuilder5220.67
dictionary.com4110.53
umich.edu3170.41
University of Phoenix2800.36
Cornell University2730.35
University of Texas2550.33
k12.ca.us2480.32
University of IL, Urbana Champaign2310.3
Demographics for Education & Careers Category
 Composition (%)
MALE45.4
FEMALE54.6
AGE
2 - 1111.5
12 - 1710.0
18 - 2410.9
25 - 3422.6
35 - 4932.7
45+32.3
55+12.6
65+3.8 1
(note: These demographics do no meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result.)
Top 10 Entertainment Sites, excluding Adult Sites
 Audience (000)Active Reach (%)
eUniverse3,9785.13
EA Online3,5334.56
ESPN3,3654.34
Windowsmedia3,3604.33
Yahoo! Games2,6983.48
Real.com2,3863.08
Yahoo! Sports1,9082.46
NFL Internet Network1,7742.29
MSN Zone.com1,7482.25
ABC News Digital1,6832.17
Demographics for Entertainment Category
Composition (%)
MALE52.4
FEMALE47.6
AGE
2 - 114.9
12 - 1713.9
18 - 249.2
25 - 3418.9
35 - 4930.6
45+32.6
55+14.2
65+5.3
(note: Please note demographic data for the Entertainment category includes visitors to Adult sites.)Nielsen//NetRatings Audience Measurement Data Based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week ending August 11, 2002, US, Home
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