Blinkx Adds Forbes.com Video To Content Cache
Forbes.com's broad video network covers business, finance, and economic events; lifestyle, including travel, real estate, and personal finance; and breaking news. The network presents such subjects via C-level interviews, spot news, special reports, and coverage from the field.
Blinkx uses voice recognition software to transcribe the content of audio and video segments, so that users can search by words or phrases to find the exact broadcast material they're looking for.
The search engine returns screenshots of the videos, delivering users to Forbes' site to watch the ad-supported content. Non-exclusive relationships of this sort dramatically increase the amount of content that searchers can find, as well as search relevance.
Blinkx currently gives searchers access to videos from over 70,000 hours of online videos, with sources ranging from Reuters to Fox News to ESPN.
Last week, Blinkx said it entered into a similar agreement with content destination IFILM. The deal adds IFILM's array of short films, movie and video game trailers, and television clips to Blinkx's content cache.
Blinkx also will announce partnerships with a few major print brands this summer, according to a company spokeswoman.