Maybe it’s because the Research Intelligencer staff has been knocked off the grid thanks to a winter storm and we’ve had to rely on more analogue media -- especially printed books -- than normal. Or maybe it’s because we have only a tiny amount of battery power to get today’s …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
Wait a minute...your headline writer needs to look again. 39% (4 in 10) read print ONLY, but another 29% read digital AND print. By my calculations, that maker almost 7 in 10 who read print books, no?
@David Kkeeman: you're right, there's a typo in the graphic's headline. We literally ran out of power. Just fixed it via a phone.
Exactly.
With 7 in 10 reading print books, it's misleading to state "most people now prefer reading electronic media."
@Adrian Tennant: You are correct. We updated it to "many." Power outage bypassed normal copyediting. Please accept our apologies. We will publish a correction in the next edition.
Fake news. Fewer than 1-10 have out of print books.
edit: Fewer than 1-10 have opted out of print books.
@Marr Stefl: We don't know that from this research. Opting out implies explicit behavior. All we know from Pew's research is about one-in-three don't read printed books. (24% don't read books of any kind 7% read only digital books.)
So, fewer than one-in-ten book readers have opted out of printed books.