• by Steve McClellan  @mp_mcclellan, May 31, 2018

Headspace, the meditation and mindfulness app has appointed Caroline Pay as Chief Creative Officer, a new role at the company. Pay was previously Co-CCO at Grey London. She will report to Headspace Co-Founder and CEO Rich Pierson.

Effective September 4, Pay will direct Headspace’s creative team which develops content, design, marketing and communications initiatives.  She will guide all creative activities including digital, experiential, and traditional advertising, as well as all marketing and public relations campaigns and initiatives.

At Grey London Pay served on the senior management team of the 400-person advertising agency and was the creative lead on accounts including the LRS portfolio, the United Nations, and London’s Metropolitan Police. Earlier she was Deputy Executive Creative Director at BBH London.

Separately, MMI Agency, part of The Stagwell Group, has appointed Lee Tuttle vice president, delivery. Tuttle will focus on integrating emerging capabilities within MMI’s established set of services. He’s also tasked with overseeing delivery of work globally and evolving the related design and processes to ensure they’re optimized for today’s marketplace.

Previously Tuttle was vice president, operations at Catalyst, part of WPP, where he was responsible for  product strategy, service delivery and scalable operations and is credited with helping enable the  startup to grow into a $100 million digital marketing business.