• by Steve McClellan  @mp_mcclellan, July 27, 2018

Japan-based videogame and console maker Nintendo has launched a media review, according to a report in Adage.com. 

The firm spent nearly $75 million on ads last year according to Kantar Media. 

Blue 449, the Publicis Media agency is the incumbent and will likely defend. 

Nintendo has hired External View Consulting to manage the search process.