Cars and Computers

by , Aug 18, 2002, 12:00 AM
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Nielsen Data on Cars and Computers

eBay motors reached four times as many consumers than the Ford Motor Company in the first week of August, according to Nielsen//NetRatings. 25 to 50 year olds comprise better than half of the audience, with men dominating. In computers and electronics, Microsoft reached more than 1/3 of the market.

Top 10 Automotive Sites
Unique Audience (000) Active Reach (%)
eBay Motors 1,943 2.49
Kelley Blue Book 761 0.98
MSN Carpoint 610 0.78
AutoTrader.com 576 0.74
Ford Motor Company 472 0.61
Autoweb.Com 421 0.54
Edmunds.com 389 0.5
Yahoo! Autos 326 0.42
AAA 310 0.4
Cars.com 299 0.38
Demographics for Automotive Category
  Composition (%)
MALE 62.3
FEMALE 37.7
AGE
2 - 11 1.3
12 - 17 10.2
18 - 24 10.1
25 - 34 20.8
35 - 49 32.6
45+ 36.9
55+ 14.2
65+ 4.6
Top 10 Computers & Consumer Electronics Sites
Unique Audience (000) Active Reach (%)
Microsoft 26,909 34.53
Gator Network 6,252 8.02
KaZaA 2,610 3.35
McAfee 2,429 3.12
CNET 2,056 2.64
Hewlett Packard 1,883 2.42
AOL Computer Center 1,340 1.72
Adobe 1,275 1.64
Dell Computer 1,135 1.46
Webshots.com 1,049 1.35
Demographics for Computers & Consumer Electronics Category
  Composition (%)
MALE 49.5
FEMALE 50.5
AGE
2 - 11 3.5
12 - 17 12.7
18 - 24 8.3
25 - 34 17.1
35 - 49 30.6
45+ 38.3
55+ 17.9
65+ 6.8

Nielsen//NetRatings
Audience Measurement Data
Week ending August 4, 2002
US, Home

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