Cars and Computers

Nielsen Data on Cars and Computers

eBay motors reached four times as many consumers than the Ford Motor Company in the first week of August, according to Nielsen//NetRatings. 25 to 50 year olds comprise better than half of the audience, with men dominating. In computers and electronics, Microsoft reached more than 1/3 of the market.

Top 10 Automotive Sites
Unique Audience (000)Active Reach (%)
eBay Motors1,9432.49
Kelley Blue Book7610.98
MSN Carpoint6100.78
AutoTrader.com5760.74
Ford Motor Company4720.61
Autoweb.Com4210.54
Edmunds.com3890.5
Yahoo! Autos3260.42
AAA3100.4
Cars.com2990.38
Demographics for Automotive Category
 Composition (%)
MALE62.3
FEMALE37.7
AGE
2 - 111.3
12 - 1710.2
18 - 2410.1
25 - 3420.8
35 - 4932.6
45+36.9
55+14.2
65+4.6
Top 10 Computers & Consumer Electronics Sites
Unique Audience (000)Active Reach (%)
Microsoft26,90934.53
Gator Network6,2528.02
KaZaA2,6103.35
McAfee2,4293.12
CNET2,0562.64
Hewlett Packard1,8832.42
AOL Computer Center1,3401.72
Adobe1,2751.64
Dell Computer1,1351.46
Webshots.com1,0491.35
Demographics for Computers & Consumer Electronics Category
 Composition (%)
MALE49.5
FEMALE50.5
AGE
2 - 113.5
12 - 1712.7
18 - 248.3
25 - 3417.1
35 - 4930.6
45+38.3
55+17.9
65+6.8

Nielsen//NetRatings
Audience Measurement Data
Week ending August 4, 2002
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