According to LRG's third annual study: "Cable & DBS: Competing for Customers 2005," rural areas nationwide now have more Direct Broadcast Satellite (DBS) subscribers than cable subscribers. DBS now accounts for over 25 million subscribers nationwide.
While DBS has made recent gains in urban and suburban areas, cable still has nearly a 4:1 subscriber advantage in these areas
Industry by the Numbers - (as of the end of 1Q 2005)
Top 10 Cable MSOs in the U.S. | ||||||
| Passings | Subscrib'rs | Avail | Penetration | Net Adds in 1Q '05 | Net Adds in 1Q '04 |
Basic Cable | 108.6 | 58.5 |
| 53.9% | 22,400 | 11,350 |
Digital Cable | 108.1 | 24.7 | 99% | 22.8% | 634,500 | 659,000 |
Broadband Net | 105.9 | 20.9 | 97% | 19.8% | 1,190,000 | 1,165,000 |
Telephone | 35.7 | 3.5 | 33% | 9.9% | 374,000 | 107,000 |
Sources: The Companies and Leichtman Research Group, Inc. |
DBS | |||||
| TotalSubs (million) | Net Adds in 1Q '05 | Total New Subscribers | Subscriber Acquisition | Avg Rev Per Sub/Mo |
DIRECTV | 14.4 | 505,000 | 1,137,000 | $656 | $65.78 |
EchoStar | 11.2 | 325,000 | 801,700 | $623 | $57.00 |
Total DBS | 25.7 | 830,000 | 1,938,700 |
|
|
Sources: The Companies and Leichtman Research Group, Inc. |
Go here for more information.