The press is abuzz with stories about big companies moving dollars out of traditional advertising media and into product placements and other newer marketing methods. One expert after another is
predicting that the ad industry as we know it has lost its way and is in decline. Stories about TiVo, buzz and the Internet are all the rage. But before everyone packs up their resumes and jumps ship,
I think it's time for a more reasoned view of things--or at least one that gets us away from all of the negative hype and the doom and gloom. Let's start with what should be the role of the
advertising agency.
Read the whole story at Forbes.com, August 8, 2005 »
