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The Movies Are Rated R, but Not on the Billboards

The billboards promoting the latest installment in the Columbia Pictures "man-whore" franchise, "Deuce Bigalow: European Gigolo," are about as subtle as the nine-story-tall leaning tower of Pisa rendered to look as if it were poking out of Rob Schneider's pants. Like the first "Deuce Bigalow" comedy, the sequel, which opens Friday, is rated R, for "pervasive strong crude and sexual humor, language, nudity and drug content." But the billboards, which Columbia said were in place about a week before the movie received its rating, on July 7, say the film "is not yet rated."

Read the whole story at The New York Times, August 11, 2005 »

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