News Brief
Bugle Boy Is Back
Aug 26, 2002, 12:00 AM
After a 14-year absence Bugle Boy Jeans is running an ad campaign that introduces the brand's first television advertising since 1988, when it launched its commercials asking "Are those Bugle Boys you're wearing?" The two 30-second spots created by New York-based agency Gigante Vaz Partners, Inc., a Jack Russell Terrier named "Pete" wreaks havoc on the Bugle Boy-clad pant legs of teens at locations such as the local department of motor vehicles and a deserted parking lot. The spots began airing on MTV the week of August 19th in a five-week national Back-to-School campaign. The total campaign budget is estimated to exceed $5 million. Bugle Boy is aiming at the young men's and boys' fashion market. National retailers such as Wal*Mart will carry the brand.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Bugle Boy Is Back"
Leave a Comment