• by Jack Loechner , Staff Writer @mp_research, February 5, 2002

Many reports have surfaced with regard to which Super Bowl ads amused, appealed or were remembered, but here's one that cuts to performance… is it convincing?

Kate Maddox reports in BtoB how Merwyn Research provides timely research to assist in evaluating ad design strategy. Using artificial intelligence since 1999 to predict the probability of an advertisement having a tangible impact on customer purchase behavior, the just released report finds that only 31% of ads during Super Bowl XXXVI achieved higher-than-average customer persuasion scores.

Some rankings in the report :

Find out more here.