Yahoo! Adds Original Adventure Content
Electronics manufacturer Casio is currently the exclusive advertiser supporting Richard Bangs Adventures--located at adventures.yahoo.com. And beyond topical ad placement, Bangs is also using Casio's EX-Z750 digital camera to capture the footage on display.
In hopes of creating more original content to differentiate itself from rivals like Google and MSN, Yahoo! approached Bangs over the summer, offering to take him on full time. Just last month, Yahoo! said it hired its own war correspondent, Kevin Sites, to provide multimedia dispatches from armed conflicts around the globe. Soon after, Yahoo! Finance added several columnists to create content that can only be found on Yahoo!.
Bangs is no stranger to intensely documented, far-off expeditions. He had worked with MSNBC and MSN, creating similar material for about nine years prior to joining Yahoo!. He has also published countless magazine pieces, 14 books, and several documentaries--and recently co-directed the IMAX Film, "Mystery of the Nile," which is currently showing in theaters.
Yahoo! also released survey results on Monday to illustrate its users' demand for adventure/travel writing and content. Yahoo! found that 72 percent of the respondents to its survey said they had been on or are planning a trip that involves adventure travel in the next five years. High-ranking travel destinations included Australia, Africa, and Alaska, Yahoo! said.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Yahoo! Adds Original Adventure Content"
Leave a Comment