- CMO, Thursday, November 3, 2005 12:25 PM
One's a cautious, methodical geek (Chief Information Officer) and the other's a flaky, impulsive, showoff (Chief Marketing Officer), right? And that's why they don't get along. But it doesn't have to
be that way, and in today's supercharged, competitive environment it's imperative that IT teams and marketing staffs work together. Here are a few tips on how to make a traditionally strained
relationship work.
Read the whole story at CMO »
