Like many other forms of media, the speed of initial engagement for newsletter subscribers correlates to their ultimate lifetime value. That is the findings of a new report from DMi Partners, analyzing nearly 8 million new email subscriber acquisition acquired by 10 major publishers.
While the findings relate explicitly to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.