• by Larissa Faw , March 9, 2021

Menstrual products marketer Flex is appointing Via as agency partner after a formal review.

The agency’s work — launching at the end of April — will serve as the brand’s first-ever mass awareness campaign.  

The campaign’s central concept is to shift focus from “feminine care” to address “period care” through non-gendered creative that appeals to all “menstruators.”

The company’s products include Flex Disc and Flex Cup.