Internet Audience Measurements
The latest data in our weekly updates of Nielsen//NetRatings audience measurement (of more than 62,000 U.S. panelists who have home Internet access) includes time spent on "Lifestyle" sites, leading advertisers for the week ending February 10th, and leading banner ads in spite of the prevalent forecasts of the "demise of the banner!"
| US Home Top 10 Family & Lifestyles Sites | ||
| Unique Audience (x000) | HH Penetration (%) | |
| disney.go.com | 1,526 | 1.91 |
| match.com | 1,124 | 1.4 |
| astrology.com | 1,049 | 1.31 |
| ancestry.com | 740 | 0.92 |
| rootsweb.com | 591 | 0.74 |
| webmd.com | 544 | 0.68 |
| ediets.com | 532 | 0.66 |
| colorgenics.com | 523 | 0.65 |
| astrology.msn.com | 467 | 0.58 |
| genealogy.com | 414 | 0.52 |
| Demographics for Family & Lifestyles Category | ||
| Composition (%) | Composition Index | |
| MALE | 39.9% | 83 |
| FEMALE | 60.1 | 116 |
|
AGE
|
||
| 2 - 11 | 5.0 | 103 |
| 12 - 17 | 8.6 | 76 |
| 18 - 20 | 3.2 | 80 |
| 21 - 24 | 3.3 | 85 |
| 25 - 34 | 17.4 | 105 |
| 35 - 49 | 30.1 | 96 |
| 50 - 54 | 9.3 | 100 |
| 55 - 64 | 13.7 | 116 |
| 65 - 99 | 9.5 | 136 |
| Top 10 Advertisers, ranked by Impressions | ||
| Impressions (x000) | Unique Audience (x000) | |
| Microsoft Corp | 762,135 | 27,563 |
| Aol Time Warner Inc | 756,637 | 30,243 |
| Yahoo! Inc | 415,006 | 23,276 |
| Bertelsmann Ag | 291,718 | 13,280 |
| Barnes & Noble Inc | 191,166 | 21,638 |
| Ebay Inc | 177,249 | 15,354 |
| Sony Corp | 165,793 | 23,455 |
| Electronic Arts Inc | 138,098 | 2,915 |
| Amazon.Com Inc | 131,898 | 20,729 |
| Cmgi Inc | 131,220 | 16,301 |
| Top 10 Banners, ranked by Unique Audience | |||
| Unique Audience (x000) | Reach % | Impressions (x000) | |
| Bonzi Software Inc | 10,949 | 14.1 | 58,006 |
| Sharebuilder Securities Corp | 9,104 | 11.72 | 31,188 |
| Classmates Online Inc | 8,860 | 11.41 | 32,351 |
| Proven System | 7,065 | 9.1 | 49,992 |
| Gravitydirect | 6,924 | 8.91 | 22,895 |
| Cdnow Inc | 6,295 | 8.1 | 219,895 |
| Ediets.Com Inc | 6,176 | 7.95 | 10,300 |
| Columbia House Co | 6,126 | 7.89 | 21,850 |
| Proven System | 5,959 | 7.67 | 39,245 |
| Columbia House Co | 5,370 | 6.91 | 18,881 |
JACK LOECHNER
Center for Media Research
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