Commentary
An Outdoor Benchmark
- by Jack Loechner , Staff Writer @mp_research, February 19, 2002
Though it’s a look back, eMarketer data on the Outdoor Advertising industry offers a benchmark in expenditures among various industry types in the 1st quarter of the last two years.
Outdoor expenditures by industry ($x000)
| 1st Q 2001 | 1st Q 2000 | |
| Computers, software, Internet | $3,921 | $5,619
|
| Business and technology | 3,109 | 1,907
|
| Media and advertising | 2,368 | 4,135
|
| Financial | 1,839 | 690 |
See more here at eMarketer.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.