Dish Network Gets Its Name On A Texas Town
Back in August of this year, EchoStar, with about 11 million customers, launched a town-naming contest. EchoStar is in a constant battle with larger rival DirecTV, which has about 14.5 million customers. Both companies are also competing with cable operators.
This isn't just one isolated incident. Other small towns--especially some financially troubled municipalities--are looking into selling name rights. This follows activity by sports stadiums--typically owned by cities--which have increasingly done naming deals over the last two decades.
In 2000, Halfway, Ore. became Half.com for a year in an agreement that gave $100,000 to the town, as well as a new computer lab in the school. The town had called itself "Welcome to Half.com, the World's First Dot-com City." The town is back to calling itself Halfway.
In the 1950s, Hot Springs, N.M. was renamed Truth or Consequences, N.M., after a popular quiz show.