Geoffrey Frost, the chief architect behind a reenergized marketing effort at Motorola and one of the most well-known and influential figures in American consumer product marketing, died suddenly
Thursday at his home. He was 55. Motorola announced his death in a statement but gave no cause of death. A report Friday in
The Wall Street Journal said he died of natural causes. "This is
a very sad day for all of us," Motorola chairman and CEO Ed Zander said in the statement. "Our thoughts and prayers are with Geoffrey's family. Geoffrey was an innovative and charismatic leader, and
Motorolans around the world came to rely on him as both a trusted colleague and a friend. Motorola and the marketing community have lost a creative genius." Frost was a charismatic leader who often
spoke at advertising and marketing conferences and was known for wearing Nike running shoes with business suits, a habit acquired during his highly successful tenure as CMO at Nike before moving to
Motorola. Funeral and memorial arrangements were pending.
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