Consumer Intentions: Turn Down the Heat

by , Nov 21, 2005, 3:00 AM
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Consumer Intentions: Turn Down the Heat

According to the Consumer Intentions and from BIGresearch, consumers will be keeping a wary eye on their home heating bills this holiday season, and when asked what they would do if their home heating bill increased by 50%, almost 2/3  say "turn down the thermostat" and 62% say "wear heavier clothing."

When it comes to Holiday shopping, only 36.9% said the cost of heating their home would have no effect on their holiday shopping. For the 63% who said the cost of home heating would affect their holiday shopping, the top solutions were:

  • Look for more special sale items
  • Spend less on gifts

Joe Pilotta, VP of BIGresearch, said "Consumers say they  will cope with higher energy bills during the Holiday season by being more price conscious in order to enjoy the holidays..."

Suppose your home heating bill increase by 50%. What would you do? (Check all that apply)

Adjust thermostat to reduce consumption

65.2%

Spend less on other goods and services

33.0%

Use a space heater

22.9%

Wear heavier clothing in the house

32.1%

Sign up for budget billing

20.3%

Install energy efficient lighting

11.5%

Increase insulation

18.2%

Replace windows

5.3%

Install energy management and monitoring  controls

4.7%

Shop more for necessities at lower  priced stores

27.3%

Shop more for the things I want at lower  priced stores

21.8%

Do more comparison shopping

21.1%

Don't pay heating and cooling bills

7.3%

Other:

6.1%

Source:  BIGresearch

 

How will the cost of heating your home affect your Holiday Shopping? (Multiple response OK)

Spend less on gifts

31.3%

Look for more special sale items

32.7%

Shop at discount stores more  often

26.1%

Buy for fewer people

20.2%

It will have no effect at all

36.9%

Other:

1.9%

Source: BIGresearch

 

Complimentary findings are available here.

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